Privacy Policy

At EraSkull, we are committed to protecting your privacy and personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you access and shop on our website. It also explains how we use your information for advertising purposes, including showing our ads on Google platforms.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect various types of information to provide and improve our services.

1.1. Information You Provide Directly

You may provide personal information to us when you take the following actions on our website:

  • Create an account: Name, email address, password.

  • Place an order: Name, shipping address, phone number, email address, payment information (e.g., credit card number – note: we do not store your full credit card details. This information is encrypted and securely processed by reputable third-party payment providers).

  • Subscribe to our newsletter: Email address.

  • Contact us: Name, email address, message content.

  • Participate in surveys or promotions: Any information you choose to provide.

1.2. Information Collected Automatically

When you visit our website, we may automatically collect certain information:

  • Device information: IP address, device type, operating system, web browser, screen resolution.

  • Usage data: Pages you visit, time spent on the website, links you click, products viewed, search behavior.

  • Cookies and similar tracking technologies: We use cookies and similar technologies (such as pixel tags, web beacons) to track activity on our website, store certain information, and understand how you interact with our content. This helps us personalize your experience, analyze traffic, and improve our services.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Order processing: Handling payments, shipping, order updates, and resolving order-related issues.

  • Account management: Creating and maintaining your account, providing access to order history, and managing your preferences.

  • Service improvement: Analyzing trends, understanding customer preferences and behavior to continually enhance our products, services, and user experience.

  • Personalization: Displaying products, content, and promotions tailored to your interests and shopping history.

  • Communication: Sending order confirmations, product updates, promotions, and newsletters (if you subscribed and consented).

  • Marketing and Advertising:

    • Displaying interest-based ads on our website and third-party platforms.

    • We use Google advertising services, including Google Ads, Google Shopping, and other tools to show personalized ads based on your browsing and shopping behavior.

    • Google and other third parties may use cookies and/or device identifiers to serve ads based on your previous visits to our website or other websites.

  • Customer support: Responding to your inquiries, requests, complaints, and providing technical support.

  • Fraud prevention and security: Detecting, preventing, and investigating fraudulent, unauthorized, or illegal activity to protect you and our business.

  • Legal compliance: Meeting legal obligations, regulatory requirements, and responding to lawful requests.

3. Sharing Your Information

We are committed to not selling, renting, or trading your personal information with third parties for their marketing purposes. However, we may share your information with trusted third parties under the following circumstances:

  • Service providers: We work with third-party service providers to perform functions on our behalf, such as payment processing, shipping, data analysis, email services, web hosting, customer support, and advertising services (e.g., Google, Facebook). These providers may only use your personal information as instructed by us and in accordance with this Privacy Policy, and must comply with data security standards.

  • Business partners: In certain cases, we may partner with business partners to provide specific products or services. In such cases, we will clearly notify you if your information is shared, and you will have the option to opt out.

  • Legal requirements: We may disclose your information if required by law, court order, or lawful request from government authorities to comply with legal obligations.

  • Business transfers: In the event of a merger, acquisition, restructuring, or sale of all or part of our assets, your personal information may be transferred as part of the business assets, but will remain subject to this or a similar privacy policy.

  • Protecting our rights: We may disclose information when we believe it is necessary to protect the rights, property, or safety of EraSkull, our customers, or the public, including to prevent fraud or violations of our Terms of Service.

4. How We Protect Your Information

We implement appropriate technical and organizational measures to safeguard your personal information from unauthorized access, use, disclosure, alteration, or destruction. These include:

  • Using SSL/TLS encryption to protect data transmitted between your browser and our servers.

  • Storing data on secure servers with strict access controls and firewalls.

  • Limiting employee access to personal information to only those who need it to perform their job.

  • Regularly reviewing and updating our security practices to protect against new threats.

However, no method of transmission or storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security. You are responsible for keeping your account password secure.

5. Your Rights and How to Opt-Out

You have the following rights regarding your personal information, and we are committed to respecting them:

  • Right to access: Request a copy of the personal data we hold about you.

  • Right to rectification: Request correction of inaccurate or incomplete data.

  • Right to erasure (“right to be forgotten”): Request deletion of your personal data under certain conditions (e.g., when the data is no longer needed or you withdraw consent).

  • Right to object to processing: Object to us processing your personal data for direct marketing or based on our legitimate interests.
  • Right to restrict processing: Request that we limit processing of your data under certain circumstances (e.g., disputing accuracy).

  • Right to data portability: Request a copy of your personal data in a structured, commonly used, machine-readable format and have it transferred to another controller.

How to Opt Out of Personalized Advertising:

To exercise any of your rights or for questions about opting out, please contact us using the information below.

6. Links to Other Websites

Our website may contain links to other websites not owned or controlled by us. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of each site you visit.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or how we use data. When we make material changes, we will notify you by posting the updated version on our website and updating the “Effective Date.” In some cases, we may notify you via email or a prominent notice on our site before the changes take effect. We encourage you to review this Policy periodically to stay informed about how we protect your information.

Effective Date: June 23, 2025

8. Contact Us

If you have any questions about this Privacy Policy, how we handle your data, or would like to exercise your rights, please contact us at:

EraSkull
40 N Gould St, Sheridan, WY 82801, USA
Email: [email protected]